Everyday Clay

Your hair's Wingman. Never lets you down.

Born in a real barbershop, not a lab. Everyday Clay was developed and tested behind the chair at The Salty Dog Barbershop in Buffalo — over 200 guys have already put it through a real day before it ever went online.

In Handsometown, there are two kinds of hair: Wingman hair — natural, flexible, built for whatever the day throws at you — and Helmet Head — stiff, crunchy, and fighting you by noon. Everyday Clay keeps you on the right side of that line.

Medium, flexible hold. Matte finish. Adds grit and thickness without the crunch or grease — restyleable all day, from your first coffee to the last round of the night.

Hold: Medium, Flexible  |  Finish: Matte  |  Best for: Short to medium length hair, all-day volume and definition

How to use: Emulsify a dime-sized amount between your hands. Work through damp or dry hair, styling as you go. Add more if you need it.

Your Wingman has your back.